Get found in Google — and in AI answers.

More and more people don't open ten blue links. They ask ChatGPT or Perplexity and get one answer with two sources. If your site isn't built so that answer can cite it, you don't exist there. We do both jobs: classic SEO and optimisation for AI search.

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What changed about SEO

Classic SEO still works: the site has to load fast, have a clear structure, accurate headings, and content that answers the question someone arrived with. None of that has changed, and it's still the foundation of the job.

What's new is the second layer. Google increasingly shows an AI Overview above the results, and ChatGPT, Perplexity and Claude answer directly while citing a handful of pages. To be cited by a system like that, it needs text that can be lifted out of context and still make sense, clean schema markup, and a site that doesn't hide its content behind heavy JavaScript. Most sites in this market have none of it, because nobody told them it started mattering.

It's the same work we do on our own site: structured data on every page, a site brief in llms.txt format, and a robots.txt that lets AI search crawlers through while refusing the ones that harvest content for model training. Our site is our demo for this service.

No guaranteed rankings. Nobody can guarantee a Google position, and anyone who does either doesn't know or isn't being straight with you. What we can guarantee is a concrete list of fixes, the work done, and a report showing what changed.

What the audit and fixes cover

For a site that's already live, on any platform.

Load speed — Core Web Vitals measured, with specific fixes.
Indexation — what Google sees, what it skips and why.
Titles and meta descriptions — per page, based on how people actually search.
Content structure — H1 and subheadings, internal linking between pages.
Images — format, weight and alt text.
Schema markup — organisation, services, products, location, breadcrumbs.
AI search — crawler access, llms.txt, content written to be citable.
Search Console — setup, sitemap and error monitoring.
Local signals — name, address and phone consistent with your Google profile.
Report — findings ranked by priority, with what we fixed immediately.

Pricing

One-off or monthly

SEO audit + fixes

Speed, meta tags, headings, image alt text and Google Search Console setup for a site that's already live.

€50–100

SEO retainer For results

A monthly blog post or page update, keyword tracking and Search Console reporting.

€60–120/mo

Google Business Profile setup

For a local business this is the fastest part of the job. Details on the service page.

€40–70

The audit is one-off and commits you to nothing afterwards. A retainer only makes sense once the fundamentals are fixed, because monthly work on a broken foundation spends money without effect. Full price list on the Services & Pricing page.

How it goes

An audit in a week, results months later.

Day 1–3
Baseline

We measure speed, walk the pages and look at what Google already knows about you.
Day 4–7
Report

Findings ranked by what actually moves the needle, in plain language, no jargon.
Straight after
Fixes

We do what's in the agreed scope and log what changed and when.
1–3 months
Measure

Tracked in Search Console. SEO is slow; the real picture rarely appears before month three.

This site is the proof

Everything we sell, we did to ourselves first.

The site you're reading is hand-coded static HTML, no framework and no build step. Every page carries structured data, the content sits in the HTML rather than behind JavaScript, and there's an llms.txt that tells AI systems in brief what we do. In robots.txt we deliberately allow the crawlers that feed ChatGPT, Claude and Perplexity, and block the ones collecting content for model training.

That's the same work we do for clients, and you can check it yourself: open the source of any page, or ask us for the speed report.

Common questions

What does SEO cost?

A one-off audit with fixes is €50–100 with us, and monthly work €60–120. Price depends on site size and how many fixes are needed. Sites we build ourselves come with SEO fundamentals included, so an audit usually isn't necessary.

How soon do results show?

Technical fixes, speed and structured data show up in Search Console within a few weeks. Movement on competitive terms takes three to six months, and on head terms longer. Anyone promising first place within a month is selling you something else.

What is AI search optimisation?

It's the work of making your site readable and citable by AI systems: content they can access, answers written to make sense when lifted out of context, structured data about the business and its services, and no text hidden behind scripts. In practice it overlaps heavily with good classic SEO, but it has its own steps.

Do you guarantee first place on Google?

No. Nobody can, because Google doesn't sell organic positions. We guarantee the work done, a clear report, and that we'll tell you honestly when something isn't worth doing.

Do you do SEO for sites you didn't build?

Yes — the audit was designed for exactly those, whether they're on WordPress, Shopify, Wix or something else. On some platforms the fixes are limited, and we'll say so up front, before taking any money.

Do you buy links?

No. Bought links are a debt that comes due when Google works it out. We work on content, technical foundations and genuine mentions: local directories, case studies, and clients who link to us on their own.